“As the industry matures and the stigma lifts, more people are going to be compelled to buy this kind of product. “I think it’s very clear, everyone agrees that concentrates and vaping applications are and have been the fastest growing subcategory or one of the fastest growing subcategories in the industry,” he adds. They started licensing their products nationwide now, you can find The Clear in more than 2,000 dispensaries, Pentelute says. ![]() Supercritical fluid extraction, which uses CO2, for example, may retain up to 10-percent terpene content.)Ī few years later, Pentelute and EvolutionZ joined The Clear team and brought a more business-oriented angle to the company. (As a note to the distillate-curious: Because the process isolates a single compound, any amount of THC distillate will contain zero terpenes. The Clear’s flavor line grew rapidly: The company now sells red apple and lobster butter vape cartridges, among others. The team brought on a fourth partner, who was well versed as a flavorist. Once the three founders had the proprietary recipe nailed down, they formally launched the company in 2013. By refining their equipment and developing proprietary technology, “They created what most people today are calling distillate,” Pentelute says. Through trial and error, The Clear has landed on a winning business strategy, Pentelute says.Īnd it all started in a basement in Long Beach, California.Ī chemist, a salesman and an engineer teamed up in the early 2010s to find novel methods to extract cannabinoids from the plant. Whenever you have the political and regulatory framework consistent with what we’re already familiar with … it just makes it to where you can essentially cookie-cutter models that we already have.” “The Nevada market,” he says, “closely emulates the Arizona market. Justin Pentelute, CEO of EvolutionZ Consulting, says that The Clear has grown efficiently by harnessing the similarities of those state markets. With nine state markets on its budget books-and three more in the offing-The Clear has become a nearly ubiquitous concentrate brand in the U.S. In late April, The Clear launched its product line in Nevada. For instance, one of the leading manufacturers is The Clear. Much of the distillate and concentrate market comprises private businesses operating proprietary technology. Distillate can be incorporated into the full spectrum of cannabis products on the market today-and unrealized concepts yet to be developed. ![]() The clarity reflects the lack of leftover compounds, such as chlorophyll, or solvents.Īs the cannabis industry bends more and more into a commodities market, this pure cannabinoid product displays nearly limitless potential. The result is an odorless, tasteless extract that resembles translucent, golden honey. THC vaporizes at 157 degrees Celsius (314.6 degrees Fahrenheit). In simple terms: Producers heat the oil to a temperature that boils a desired compound, then move that gas to a separate beaker or container and cool it to a solid form.Ĭannabinoids boil at different temperatures, allowing those producers to identify exactly which compound they will isolate. Refined hash oils are vaporized and cooled to isolate certain compounds in the plant’s chemistry, such as THC. ![]() See the BDS Analytics chart for Oregon below.ĭistillation takes classic extraction processes one step further. That growth has been ascribed to the discreet, new-user-friendly nature of vaping. Under that umbrella of concentrate cartridges is a further consumer inclination: The higher THC content found in distillates is attracting more sales than the butane hash oil that has led certain market for the past few years, according to BDS Analytics. In Arizona, Nevada, Michigan, Colorado, Washington, Oregon and California, according to BDS Analytics, concentrate cartridge sales leapt from $446 million in 2016 to $610 million in 2017. As retail markets evolve and settle, little doubt remains that concentrates are leading sales trends.
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